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Public Relations
Modern PR

Free

Instructor information
Jony
Master
Computer Engineering
Public Relations
Modern PR

It's no secret that press coverage is massively important for new companies and products. Whether you want to reach new customers, get a meeting with that investor you're after, or just build a sense of social proof and legitimacy around your brand, being featured in a popular media outlet is an excellent way to reach your goals—without spending a dime!

But how do you get a reporter to write about you?

I spent the better part of a decade working as a tech journalist, where I endured pitch after terrible pitch from thousands of hopeful entrepreneurs and marketing executives, all trying to score some coverage from me. After giving coverage to hundreds of companies and turning down thousands of others, it's become apparent to me that most people don't know how to approach journalists.

Descriptions

Here are a few things you'll learn in this course:

  • How to build and leverage relationships with reporters
  • How to find the right journalists to contact (the ones most likely to write about you)
  • How to build a compelling narrative around your brand
  • How to create a press kit
  • How to write a pitch that journalists respond to
  • How to handle negative publicity
  • A secret weapon to help you get press coverage in record time
Curriculum
Course attributes