It's no secret that press coverage is massively important for new companies and products. Whether you want to reach new customers, get a meeting with that investor you're after, or just build a sense of social proof and legitimacy around your brand, being featured in a popular media outlet is an excellent way to reach your goals—without spending a dime!
But how do you get a reporter to write about you?
I spent the better part of a decade working as a tech journalist, where I endured pitch after terrible pitch from thousands of hopeful entrepreneurs and marketing executives, all trying to score some coverage from me. After giving coverage to hundreds of companies and turning down thousands of others, it's become apparent to me that most people don't know how to approach journalists.
Here are a few things you'll learn in this course: